The 1-to-1 conversation is not over yet. An email will automatically be sent to the respondent after they have completed the survey. This puts your messaging and contact information right in their inbox as a reminder of the personal conversation. The email can be “from” whoever is appropriate, their sales rep, you, or a customer service rep. You design the messaging to reinforce the goals of the campaign.

Automatic Lead Delivery to Marketing & Sales Teams

At the same time that the email is going to the respondent, another automatic email is being sent to you or your sales team, letting them know that the respondent has visited and completed the survey.

The lead includes all of the robust contact information that was collected on the respondent: their visit duration, survey answers, and so on. You get real-time indicators of campaign activity.

The sales team gets the ability to reach out to each interested respondent, continuing the campaign conversation armed with specific information provided by the respondent. The ability to respond to the prospect in real-time leads to better conversion rates and higher revenue.

Symphony Campaign Dashboard  >